PAPER 1 Key text KISS OF THE VAMPIRE 1963 Exam question

Using the technical codes ( images, language and lexis, use of colour, layout, iconography , body language , mise-en-scene etc. )  explain  how  the film poster  for Kiss of the Vampire ( 1963)  creates meaning about the following elements  for its audience  :



Repetition/differences in genre conventions  ( horror and vampire subgenre, links to other genres)
 REFER TO NEALE's GENRE THEORY


 Representation of gender ( include genre conventions and links to cultural contexts such as beginnings of feminism in the 1960s  )



Industry context ( how film fitted into previous work by Hammer  studio and franchises ) 

( 15 marks)




Make sure you analyse the poster as it would appear to its 1960s audience and use your research into the era carefully.   




Try to follow this structure in your written response for each section

POINT                                  EVIDENCE                                    EXPLAIN

Main pint about text       specific example from text          link to audience, further detail or theory 

EXTENSION : Research television charity adverts and create a blog post/document with three charity adverys which you feel are effective or creative.

Examples

KISS OF THE VAMPIRE Cultural contexts research

Research  and summarise the following cultural contexts

Typical 1950's and  1960s horror posters

Style, content , representation of gender 

Hammer studios ( 1950s-1960s in particular) basic facts, key films .genres and horror subgenres

 

Hammer Horror

Conventions of the vampire  movie ( 1920s-1960s) characters, settings, iconography etc.

Social change and beginnings  of modern  feminism in the 1960s-1970s ( e.g birth control.employment,representation etc.) Some key events and dates

1960s  early progress

1970s the rise of second wave  feminism

MEDIA THEORIES 1 : Tide

 

Summarise the following media theories and give a brief example of how each of them can  be applied to the content , representations or social issues  in the Tide 1950s print advert

Barthes : Semiotics

Hall : Representation

Gauntlett : Identity Theory

KEY TEXT 1 : Tide Print advert

Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.

You should include the following technical codes and historical contexts : 

Layout and design

Lighting and colour

Images

Graphics

Clothing /props/ gesture/expression

Lexis

Hard/soft sell

Unique selling point

Mode of address

Endorsement





the 1950s consumer and technology  boom

the stereotypical housewife

the American dream of success and upward mobility

post-war American wealth

The growth in American suburbs

1950s fashion and film imagery

WELCOME

Welcome to A level Media Studies !  On this course you will analyse a wide range of media products and industries such as music video, computer games, magazines , advertising ,social media ,  news and radio , develop your knowledge of concepts such as representation and genre, apply a wde range of theories and concepts such as postmodernism and identity theory and also create your own cross-media production , such as a muuscic video and magazine article.

          Look  at the component  overview pages  for more detail.

 

 
                                                  

                                                  Creating your own blog

                                              BLOG INSTRUCTIONS
 

First written task

My Media Products report 

Create a new post on your blog

In a written report, explain your  favourite  specific examples of products in the following media industries :

Computer games 

Social media

Magazines

Music

Film

Television

Radio

Any other

If you don't use any products in a particular industry , just leave blank. 

You should define why these products appeal to you ( audience pleasure ), add in any images and video links  and explain the content of these products using  terms such as genre or any technical codes ( sound,colour, narrrative etc.) where relevant.

EXTENSION TASK  :

Explain  how gender ( male or female ) is represented in at least one of the products you have written about. Is it positive or negative ? Does it rely on stereotypes and cliches about how men or women are meant to look or act ? 

INDUCTION PRACTICAL TASK

In pairs or groups of three , research, plan, record and edit a short set of audio or audiovisual  interviews( 8 questions +) with each other. 

This should  include the following :


Personal background information

Hobbies and interests ( including areas of the media)

Media products or characters  that help represent their personality 


Plans for the future



You can choose relevant recording spaces and other audiovisual content that helps represent the interviewee, and record/edit with your phones.