The INDIVIDUAL coursework production is 30% of your full A level and you start planning it this term
Link to the brief : https://drive.google.com/file/d/13xppyOXBEbLRFaFaDKqZF9YEixXCsDTX/view?usp=sharing
The first step is to select one of the two brief options ( 1 Magazines or 2 Music Marketing ) from the information below.
Based on your areas of interest and media skills, carefully look at the details below about the products you will be expected to make , the specific target audience you are creating these products for and which companies are the producers you would be working for. Then complete the following :
Which option have you selected ?
What specific producers ( publishing company, record label , BBC channel ) will you be working for ?
Give a summary of the producer(s) ( ownership, products they own , national/global status etc )
Initial ideas for your two related cross-media products ( name , content, themes, participants/actors, narrative/structure)
Links to target audience : briefly summarise how and why your products would appeal to your specific target audience and the producer
Examples of magazine 2 page spreads
OPTION 1 Magazines
A cross-media production for a new original magazine in a specific genre (or sub-genre) of your choice
Audience : a mainstream audience of 18-35 year olds
Producer : an existing major publishing organisation ( such as Bauer Media, Conde Naste etc.)
Task 1 PRINT
Article is on a topic or issue appropriate to the genre of magazine and target audience: approximately 400 words in length and relating to a cover line on the front cover
Total: 4 pages
AND
Task 2 AUDIOVISUAL
Create a sequence from either a BBC Sounds podcast for a new radio arts/ culture programme or a BBC documentary discussing the launch of your magazine.
Length: 2 minutes 30 seconds – 3 minutes
OR
OPTION 2 Music Marketing
A cross-media production for a new original artist or band in a popular genre (or sub- genre/ hybrid) of your choice.
Audience : a specialised audience of 18-35 year olds who have a specific interest in your chosen genre of music.
Producer : an existing ndependent record label (such as Heavenly, Warp or Fader Label)
Task 1 PRINT
Create a front cover and double page feature article for an original specialist music magazine to promote your artist or band to the target audience.
Cover : must contain main image of your new artist/band
Article : Details of the latest single release/ availability of the music video
An interview with the artist or band discussing
the ideas in the music and the process
of making the music video
Total: 3 pages
AND
Task 2 AUDIOVISUAL
Create an original music video to promote your artist or band.
You may use an existing song for your music video (this does not need to be copyright free), but the song must not have an existing official music video.
Length: 3 minutes – 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.
The video MUST CONTAIN
Two or more filming locations appropriate to the chosen popular genre. These might include a studio, rehearsal or live performance setting, and other locations to establish the narrative
• A wide range of camera shots, angles and movement
• A range of shots of the artist or band to establish a clear image/ identity
• Performance footage (rehearsal and/or live and/or lip synched appropriate to the chosen popular genre)
• Clear structure with an element of narrative (such as conflict, resolution or character types) to visually interpret the lyrics
• Editing of original footage to the music track
• Graphics depicting the name of the fictional artist or band and title of the track
Statement of Aims
Example 1 of a good statement of aims ( band 5 )
Example 2 of a good statement of aims ( band 5)
