Thursday, April 7, 2022
Monday, April 4, 2022
COMPONENT 3 PRODUCTION 2022-23 : Print Product : CREATING YOUR MAGAZINE FRONT PAGE
Your first main task will be to create a suitable title and plan, design and produce your front cover for your original magazine.
Your magazine cover must include the following :
Option 1 (Magazine /podcast)
• Original title and masthead for the magazine • Strapline • Cover price and barcode •
Original main cover image appropriate to the genre; additional original images may be included if appropriate; the front cover should include an image of at least one person
• A lead cover line relating to the main image
• At least three additional cover lines
OR
Option 2 (Music magazine /music video)
Original title and masthead for the magazine •Strapline • Cover price and barcode
• Main cover image of the band or artist to establish their identity (original and different from the images on the double page article);
• Main cover line relating to the artist or band plus at least 2 further cover lines
Your magazine must clearly be designed to appeal to its target audience and follow conventions of its genre , so read the information in the previous blog for your chosen option carefully. Look at a range of existing magazine covers in your chosen genre for ideas about image selection, layout and content.
Here is a an example of a magazine front cover with the relevant layout technical codes
Thursday, March 17, 2022
COMPONENT 3 PRODUCTION 2022-23
The INDIVIDUAL coursework production is 30% of your full A level and you start planning it this term
Link to the brief : https://drive.google.com/file/d/13xppyOXBEbLRFaFaDKqZF9YEixXCsDTX/view?usp=sharing
The first step is to select one of the two brief options ( 1 Magazines or 2 Music Marketing ) from the information below.
Based on your areas of interest and media skills, carefully look at the details below about the products you will be expected to make , the specific target audience you are creating these products for and which companies are the producers you would be working for. Then complete the following :
Which option have you selected ?
What specific producers ( publishing company, record label , BBC channel ) will you be working for ?
Give a summary of the producer(s) ( ownership, products they own , national/global status etc )
Initial ideas for your two related cross-media products ( name , content, themes, participants/actors, narrative/structure)
Links to target audience : briefly summarise how and why your products would appeal to your specific target audience and the producer
Examples of magazine 2 page spreads
OPTION 1 Magazines
A cross-media production for a new original magazine in a specific genre (or sub-genre) of your choice
Audience : a mainstream audience of 18-35 year olds
Producer : an existing major publishing organisation ( such as Bauer Media, Conde Naste etc.)
Task 1 PRINT
Article is on a topic or issue appropriate to the genre of magazine and target audience: approximately 400 words in length and relating to a cover line on the front cover
Total: 4 pages
AND
Task 2 AUDIOVISUAL
Create a sequence from either a BBC Sounds podcast for a new radio arts/ culture programme or a BBC documentary discussing the launch of your magazine.
Length: 2 minutes 30 seconds – 3 minutes
OR
OPTION 2 Music Marketing
A cross-media production for a new original artist or band in a popular genre (or sub- genre/ hybrid) of your choice.
Audience : a specialised audience of 18-35 year olds who have a specific interest in your chosen genre of music.
Producer : an existing ndependent record label (such as Heavenly, Warp or Fader Label)
Task 1 PRINT
Create a front cover and double page feature article for an original specialist music magazine to promote your artist or band to the target audience.
Cover : must contain main image of your new artist/band
Article : Details of the latest single release/ availability of the music video
An interview with the artist or band discussing
the ideas in the music and the process
of making the music video
Total: 3 pages
AND
Task 2 AUDIOVISUAL
Create an original music video to promote your artist or band.
You may use an existing song for your music video (this does not need to be copyright free), but the song must not have an existing official music video.
Length: 3 minutes – 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.
The video MUST CONTAIN
Two or more filming locations appropriate to the chosen popular genre. These might include a studio, rehearsal or live performance setting, and other locations to establish the narrative
• A wide range of camera shots, angles and movement
• A range of shots of the artist or band to establish a clear image/ identity
• Performance footage (rehearsal and/or live and/or lip synched appropriate to the chosen popular genre)
• Clear structure with an element of narrative (such as conflict, resolution or character types) to visually interpret the lyrics
• Editing of original footage to the music track
• Graphics depicting the name of the fictional artist or band and title of the track
Statement of Aims
Example 1 of a good statement of aims ( band 5 )
Example 2 of a good statement of aims ( band 5)
Monday, March 7, 2022
CREATING A PODCAST EPISODE
In pairs or small groups, plan, record and edit an episode ( 5 minutes + ) for a new podcast /radio show for a named existing radio station and a specific target audience.
The podcast can be in any genre ( as long as it spoken word ) and cover any relevant topics. You can create roles such as presenter/guests and their backgroundsies to help your podcast be more realistic.
Make sure you have completed the following :
1 Name of podcast episode and radio station it is produced for
2 Script some essential content ( key facts , structure of episode etc. )
3 Record spoken audio content using your phones ( in R 200/219/studio)
4 Download any other relevant sounds ( music stings , sound effects etc. )
5 Edit together podcast in Garageband , mix down to mp3 and add link to one of your blogs
Saturday, February 19, 2022
PAPER 1 Section B : KEY TEXT : LNWH
Based on the overview and specific content from at least two contrasting episodes explain the following about Late Night Woman's Hour with examples from the program supporting your points
Themes and subjects covered in Late Night Woman's Hour
Presenters ( age, gender.background,broadcasting history, comparison with previous presenters )
Use of spoken language ( mode of address, formal/informal, emotional language)
Use of any other audio codes ( background ambience ,music, sting , theme )
Opportunities for audience feedback
Any marketing /advertising of own program and other BBC content. Listen to the episodes to check if they contain trailers/adverts, and list any advertising/links on main LNWH page
Target audience of LNWH ( age,gender,class,interests,use of media etc.) Compare and contrast with the original Woman's Hour programme
The previous elements should help you define and explain this
RADIO INDUSTRY : Intro research tasks
1 Summarise the differences between broadcasting and podcasting for the audience and how it may affect the content and structure of a programme.
2 Define and give an example of a commercial and a public Service radio broadcaster, explaining the key differences.
3 Explain the identity, mission statement and purpose of the BBC ( link ) and briefly summarise how it is funded .
Sunday, January 30, 2022
MARKETING ORIGINAL FILMS
Individually or in pairs create a concept and a title for two new films ( one a mainstream film and one an independent film.
You will the be creating marketing campaigns for both films , domonstrating your understanding of how different types and genres of film try to appeal to their different target audiences and maximise their distribution to increase their potential financial success
Original film concept ( 1 mainstream film and 1 independent film)
Title
Summary of film narrative
Stars /actors
Producer / producers (e.g Disney, Paramount, small production company)
Production and marketing budget ( research how much the budgets are for similar films )
MARKETING CAMPAIGN
Create a marketing campaign for both of your original films, demonstrating your understanding of the range of techniques used to sell both mainstream and independent films of different genres to their different audiences. Consider issues such as genre conventions, stars, links to existing franchise, reviews, tagline, choice of images , colour and layout
This should include
1 Film poster
2 Draft teaser trailer ( or storyboard for teaser trailer )
3 other marketing ideas e.g social media, sports events , celebrity endorsement, interviews, use of other media



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