MARKETING ORIGINAL FILMS

 Individually or in pairs create a concept and a title for two new films ( one a mainstream film and one an independent film.   

You will the be creating  marketing campaigns for both films , domonstrating your understanding of how different types and genres of film try to appeal to their different target audiences and maximise their distribution to increase their potential financial success  

Original film concept ( 1 mainstream film and 1 independent film)

Title

Summary of film narrative 

Stars /actors

Producer / producers   (e.g  Disney, Paramount, small production company)

Production and marketing budget ( research how much the budgets are for similar films )

MARKETING CAMPAIGN

Create a marketing campaign for both of your original  films, demonstrating your understanding of the range of techniques used to sell both mainstream and independent films of different genres  to their different audiences. Consider issues such as genre conventions, stars, links to existing franchise, reviews, tagline, choice of images , colour and layout 

This should include

1 Film poster 

2  Draft teaser trailer ( or storyboard for teaser trailer )

3  other marketing ideas e.g social media, sports events , celebrity endorsement, interviews, use of other media 

FILM MARKETING : Marketing and reception 1: I Daniel Blake

The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wec. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success



Using  the marketing campaign for I,Daniel Blake ( poster and trailer)  explain how they advertise and give clues to the following elements about the film.

                            

 Genre ,content of film film importance of director or producer/franchise, themes, ideologies and social messages of film, , representations, desired emotional response from audience, any critical response or awards

Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests

How does this compare with the poster and trailer for Black Panther ?  See previous tasks

RECEPTION

Compare  these two  newspaper reviews of the film .

Guardian review

Mail online article

The political debate 

What type of audience could   have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.

How important would large profits be to the makers  of the film and why ?

EXTRA RESOURCES

I, Daniel Blake help sheet

Black Panther help sheet

INDEPENDENT FILM I.Daniel Blake

     
KEY TEXT :  I, Daniel Blake ( Loach 2016)                                 
                                   



Use this link  and this article as well as your own research and the trailer below to answer the following :




Who is the director of I, Daniel Blake ? Summarise what types of film he makes ( genre, narratives,locations, messages etc.) with other examples of his previous work.

Who are the stars of I,Daniel Blake ? Summarise any previous experience or jobs 

Is the film low budget or high budget ?  Summarise  the elements of the film that create costs and assess how expensive they could be compared to Black Panther  ( set design , effects, stars' salaries , marketing budget etc. )  

Summarise the key reasons that I, Daniel Blake can be described as an independent film


https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film


Which companies produced and financed I, Daniel Blake ? Give information about the BBC and BFI in particular.

Why would the BBC and the BFI  be interested in funding and supporting a film like I,Daniel Blake? Consider the themes of the film ,the director, the cost, and the remit and purpose of the BBC and BFI 



  
                                                    

PAPER 1 SECTION B Film Marketing 1 : Mainstream film and Black Panther

 TASK 1 MAINSTREAM AND INDEPENDENT FILMS 

What are  the main differences between a mainstream and an independent film ? 

Use the following to help :

https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film

TASK 2 :   MAINSTREAM FILM : BLACK PANTHER 

 INTRO TASK : Answer the following questions about Black Panther  

1 Why is Black Panther defined as a mainstream film ?  

Is the film in a popular and familiar genre ?

Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?

Does the film use  genre conventions from other popular genres   to appeal to an even wider audience ? 

Narrative structure : is the film linear and have a clear and upbeat ending ? 

Any room for a sequel ? 

Popular emotional themes themes such as heroism ,freedom etc. that would appeal to the mainstream audience ?

Exciting  events such as action scenes ? 

Characters and representations ( gender/ethnicity etc. ) that a wide range of people would find appealing ?

Use of stars ?

High production values ? ( e.g  expensive to produce )  Look at settings , special effects , size of production , stars , other films in franchise , budget ?  

 

2  Franchise How does the film fit into the Marvel  franchise universe , and is it different or unique within the franchise in any way ? Consider content of film , type of audience , genre setting , characters and style of filmmaking .  Are there any plans for a sequel ?   

3 Industry and financial questions 

 Ownership : summarise who owns the Marvel franchise and what else they own that would help the film become successful in terms of marketing , media exposure and financial power.  What was the budget for production and what elements and stages of production did this include ?

How large-scale was the distribution ? Global, national or local ? Cinema/online /DVD ? LINK

4  Marketing  campaign

Summarise what the production company did in terms of marketing and advertising to get the film to its widest possible audience .  What  advantages do a global media company have to allow for successful marketing of a film ?

 

5 Reception How financially /critically successful was it ?   Find out the box office figures and any key awards or reviews

Why was it successful ? Consider the film itself, the star, the existing fanbase , the cultural contexts of its release e.g  BLM , oscars so white , the range of audiences. 

EXTENSION :   Research and summarise  key information about Ken Loach , the director of the independent film we will be watching  ( I, Daniel Blake )

nationality , ethnicity and political views

film genres they usually work in

key films ( first film , most recent work , most famous films )

 

SECTION 1B Film Marketing 1 Black Panther INTRO

  INTRO TASK : Answer the following questions about Black Panther  

1 Why is Black Panther defined as a mainstream film ?  

Is the film in a popular and familiar genre ?

Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?

Does the film use  genre conventions from other popular genres   to appeal to an even wider audience ? 

Narrative structure : is the film linear and have a clear and upbeat ending ? 

Any room for a sequel ? 

Popular emotional themes themes such as heroism ,freedom etc. that would appeal to the mainstream audience ?

Exciting  events such as action scenes ? 

Characters and representations ( gender/ethnicity etc. ) that a wide range of people would find appealing ?

Use of stars ?

High production values ? ( e.g  expensive to produce )  Look at settings , special effects , size of production , stars , other films in franchise , budget ?