Sunday, January 23, 2022

FILM MARKETING : Marketing and reception 1: I Daniel Blake



The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wec. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success



Using  the marketing campaign for I,Daniel Blake ( poster and trailer)  explain how they advertise and give clues to the following elements about the film.

                            
 Genre ,content of film film importance of director or producer/franchise, themes, ideologies and social messages of film, , representations, desired emotional response from audience, any critical response or awards

Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests


How does this compare with the poster and trailer for Black Panther ?  See previous tasks










RECEPTION


Compare  these two  newspaper reviews of the film .








What type of audience could   have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.


How important would large profits be to the makers  of the film and why ?





EXTRA RESOURCES

I, Daniel Blake help sheet

Black Panther help sheet

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