The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wec. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success
Using the marketing campaign for I,Daniel Blake ( poster and trailer) explain how they advertise and give clues to the following elements about the film.
Genre ,content of film film importance of director or producer/franchise, themes, ideologies and social messages of film, , representations, desired emotional response from audience, any critical response or awards
Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests
How does this compare with the poster and trailer for Black Panther ? See previous tasks
RECEPTION
Compare these two newspaper reviews of the film .
What type of audience could have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.
How important would large profits be to the makers of the film and why ?
EXTRA RESOURCES
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