RADIO INDUSTRY : Intro research tasks

Use  resources such as this industry resource     and the BBC website complete the following initial written tasks

 1 Summarise the differences between broadcasting and podcasting  for the audience and how it may affect the content and structure of a programme.



2  Define and give an example of a commercial  and a public Service  radio broadcaster, explaining the key differences.



3  Explain the  identity, mission statement   and purpose of the BBC ( link ) and briefly summarise  how it is funded .

4  Find an example of each of the following types of radio programme broadcast on the BBC

local

national

global

5  Summarise the target audience ( age, class, interests etc. ) and content ( types of programme , genres , subjects ) of BBC Radio  4 

EXTENSION  : Study the overview of the key text below and listen to some of the content of the show

LATE NIGHT WOMAN'S HOUR

Consider and make notes about the range of subject matter and themes dealt with the programme and some detail about the presenters and the  target audience ( gender/age/class/other interests etc.) 

MARKETING ORIGINAL FILMS

 Individually or in pairs create a concept and a title for two new films ( one a mainstream film and one an independent film.   

You will the be creating  marketing campaigns for both films , domonstrating your understanding of how different types and genres of film try to appeal to their different target audiences and maximise their distribution to increase their potential financial success  

Original film concept ( 1 mainstream film and 1 independent film)

Title

Summary of film narrative 

Stars /actors

Producer / producers   (e.g  Disney, Paramount, small production company)

Production and marketing budget ( research how much the budgets are for similar films )

MARKETING CAMPAIGN

Create a marketing campaign for both of your original  films, demonstrating your understanding of the range of techniques used to sell both mainstream and independent films of different genres  to their different audiences. Consider issues such as genre conventions, stars, links to existing franchise, reviews, tagline, choice of images , colour and layout 

This should include

1 Film poster 

2  Draft teaser trailer ( or storyboard for teaser trailer )

3  other marketing ideas e.g social media, sports events , celebrity endorsement, interviews, use of other media 

FILM MARKETING : Marketing and reception 1: I Daniel Blake

The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wec. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success



Using  the marketing campaign for I,Daniel Blake ( poster and trailer)  explain how they advertise and give clues to the following elements about the film.

                            

 Genre ,content of film film importance of director or producer/franchise, themes, ideologies and social messages of film, , representations, desired emotional response from audience, any critical response or awards

Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests

How does this compare with the poster and trailer for Black Panther ?  See previous tasks

RECEPTION

Compare  these two  newspaper reviews of the film .

Guardian review

Mail online article

The political debate 

What type of audience could   have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.

How important would large profits be to the makers  of the film and why ?

EXTRA RESOURCES

I, Daniel Blake help sheet

Black Panther help sheet

INDEPENDENT FILM I.Daniel Blake

     
KEY TEXT :  I, Daniel Blake ( Loach 2016)                                 
                                   



Use this link  and this article as well as your own research and the trailer below to answer the following :




Who is the director of I, Daniel Blake ? Summarise what types of film he makes ( genre, narratives,locations, messages etc.) with other examples of his previous work.

Who are the stars of I,Daniel Blake ? Summarise any previous experience or jobs 

Is the film low budget or high budget ?  Summarise  the elements of the film that create costs and assess how expensive they could be compared to Black Panther  ( set design , effects, stars' salaries , marketing budget etc. )  

Summarise the key reasons that I, Daniel Blake can be described as an independent film


https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film


Which companies produced and financed I, Daniel Blake ? Give information about the BBC and BFI in particular.

Why would the BBC and the BFI  be interested in funding and supporting a film like I,Daniel Blake? Consider the themes of the film ,the director, the cost, and the remit and purpose of the BBC and BFI 



  
                                                    

PAPER 1 SECTION B Film Marketing 1 : Mainstream film and Black Panther

 TASK 1 MAINSTREAM AND INDEPENDENT FILMS 

What are  the main differences between a mainstream and an independent film ? 

Use the following to help :

https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film

TASK 2 :   MAINSTREAM FILM : BLACK PANTHER 

 INTRO TASK : Answer the following questions about Black Panther  

1 Why is Black Panther defined as a mainstream film ?  

Is the film in a popular and familiar genre ?

Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?

Does the film use  genre conventions from other popular genres   to appeal to an even wider audience ? 

Narrative structure : is the film linear and have a clear and upbeat ending ? 

Any room for a sequel ? 

Popular emotional themes themes such as heroism ,freedom etc. that would appeal to the mainstream audience ?

Exciting  events such as action scenes ? 

Characters and representations ( gender/ethnicity etc. ) that a wide range of people would find appealing ?

Use of stars ?

High production values ? ( e.g  expensive to produce )  Look at settings , special effects , size of production , stars , other films in franchise , budget ?  

 

2  Franchise How does the film fit into the Marvel  franchise universe , and is it different or unique within the franchise in any way ? Consider content of film , type of audience , genre setting , characters and style of filmmaking .  Are there any plans for a sequel ?   

3 Industry and financial questions 

 Ownership : summarise who owns the Marvel franchise and what else they own that would help the film become successful in terms of marketing , media exposure and financial power.  What was the budget for production and what elements and stages of production did this include ?

How large-scale was the distribution ? Global, national or local ? Cinema/online /DVD ? LINK

4  Marketing  campaign

Summarise what the production company did in terms of marketing and advertising to get the film to its widest possible audience .  What  advantages do a global media company have to allow for successful marketing of a film ?

 

5 Reception How financially /critically successful was it ?   Find out the box office figures and any key awards or reviews

Why was it successful ? Consider the film itself, the star, the existing fanbase , the cultural contexts of its release e.g  BLM , oscars so white , the range of audiences. 

EXTENSION :   Research and summarise  key information about Ken Loach , the director of the independent film we will be watching  ( I, Daniel Blake )

nationality , ethnicity and political views

film genres they usually work in

key films ( first film , most recent work , most famous films )

 

SECTION 1B Film Marketing 1 Black Panther INTRO

  INTRO TASK : Answer the following questions about Black Panther  

1 Why is Black Panther defined as a mainstream film ?  

Is the film in a popular and familiar genre ?

Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?

Does the film use  genre conventions from other popular genres   to appeal to an even wider audience ? 

Narrative structure : is the film linear and have a clear and upbeat ending ? 

Any room for a sequel ? 

Popular emotional themes themes such as heroism ,freedom etc. that would appeal to the mainstream audience ?

Exciting  events such as action scenes ? 

Characters and representations ( gender/ethnicity etc. ) that a wide range of people would find appealing ?

Use of stars ?

High production values ? ( e.g  expensive to produce )  Look at settings , special effects , size of production , stars , other films in franchise , budget ?  

 

PAPER 1 Section B COMPUTER GAMES Assassins Creed Franchise and key game

 Complete a written case study of the Assassins Creed franchise and the key game ,    focusing on all of these elements, using the information from the  video links and websites.

INDUSTRY AND AUDIENCE

Ownership and Franchise

Give summary of company who owns the product and a summary of the  history of the Assassins Creed franchise : focus on key narrative elements, genre, recurring themes and USP of franchise as well as range of consoles and individual games in franchise. 

Maximising income

Other ways the franchise  has to maximise income for the producers and increase the audience ?

 Links to other media e.g film/TV and any physical merchandise ?

KEY GAME : e.g   Black Flag , Valhalla , one of your choice

Select a key game from the franchise to focus on. 

Production/Distribution

When was the game released in different formats  and was it a global release ? Was it released in physical and online form ? 

Marketing and Advertising 

How was game advertised ( trailers,posters, articles etc.) and what elements of the game/format were featured and focused upon and why ?



Maintaining and developing the audience

Are there methods to allow audiences to be more active , such as online multiplayer, in game purchases,  choice of avator , fan communities and other interactive features ?

Reception

Summarise the sales of the game , the critical reception on different formats and audience/fan responses and feedback.

Regulation

Summarise the role of the organisation responsible for regulating the game's content and giving it a relevant age rating.

TEXT

Summarise genre, avator ( including personas) , world( setting, era etc.) controls, rules  and goals of game,  multiplayer options and limitations . Any representation issues in terms of gender,ethnicity,nationality,religion ? 






KEY SEQUENCE : analyse in writing  the game elements and technical codes of one sequence from the game in detail. 

e.g    Long battle and escape ( first 5 minutes ) from Black Flag

         Impaling the seax ( from Valhalla )       

Summarise the following :

Use and control of avator, display e.g first/third person, graphics, camera movement, gameplay, controls, menus and inventories, use of sound, goals and narrative purpose of sequence. 

How sequence demonstrates changes in technology e.g quality of graphics and sound, size of world, cut scenes, narrative and representation, as well as which computer game elements and audience pleasures have remained the same for decades. 

RESOURCES TO HELP YOU :

EDUQAS RESOURCE SHEET

PRODUCER WEBSITE

Article about the franchise

History of the franchise

4 : Black Flag

TRAILER for GAME

  VIDEO ANALYSIS OF THE GAME

Valhalla ( 2020 )

TRAILER

video review