Analyse the content of the music video for Dream , using the technical codes ( use of camera, lighting, props , costume, iconography etc ) to focus on the following areas :
Narrative
What is the main narrative and message of the song , and how is this added to or altered by the visual elements of the video and the techniques used ? Does the video subvert or confirm the messages and content of the song ?
Representation
How is ethnicity, age , gender and class represented in the video ? What binary oppositions are created or shown in the video between different stereotypes? What stereotypes are used to represent different social groups ?
How is the concept of inequality or social power demonstrated in the technical codes or narrative of the video ?
Intertextuality : What cultural or media references does the video and song make and why ?
This could include social or news events such as......https://www.theguardian.com/fashion/2016/mar/22/good-in-the-hood-fall-and-rise-hoodie-us-society-prince-harry-rihanna-haute
or specific media texts such as this one
or other cultural references
THEORY
Barthes : Semiotics
Identify objects, characters or props/costumes that connote a deeper layer of meaning about the messages and themes in the video ( e.g hoodie +youth rebellion)
Levi-Strauss Binary Oppositions
Identify a rage of binary oppoisites in the video and how they add meaning to the narrative and themes of the video
Postcolonialism( Gilroy) : Does the video refer to "traditional white " UK culture and create a binary opposition with modern multicultural Britain ? How ?
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Coulsdon A Level Media 2021-23: Key Text Paper 1 Section A : Dream Music Video ( An Alternative To Formation) >>>>> Download Now
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Coulsdon A Level Media 2021-23: Key Text Paper 1 Section A : Dream Music Video ( An Alternative To Formation) >>>>> Download LINK
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Coulsdon A Level Media 2021-23: Key Text Paper 1 Section A : Dream Music Video ( An Alternative To Formation) >>>>> Download Full
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