Thursday, November 18, 2021

KEY TEXT Paper 1 Section A : DREAM Music Video ( an alternative to FORMATION)

VIDEO



Analyse  the content of the music video for Dream , using the technical codes ( use of camera, lighting, props , costume, iconography etc ) to focus on the following areas :


Narrative

What is the main narrative and message  of the song  , and how is this   added to or altered by the visual elements of  the video and the techniques used ? Does the video   subvert or confirm the messages and content of the song ?


Representation 

How is ethnicity, age , gender and class represented in the video ? What binary oppositions are created or shown in the video between different stereotypes? What stereotypes are used to represent different social groups ?

How is the concept of inequality or social power demonstrated  in the technical codes or narrative of the video ?



Intertextuality : What cultural or media references does the video and song make and why ?

This could include social or news events such as......https://www.theguardian.com/fashion/2016/mar/22/good-in-the-hood-fall-and-rise-hoodie-us-society-prince-harry-rihanna-haute

or specific media texts  such as this one


or other cultural references








THEORY  



Barthes  : Semiotics 

Identify objects, characters or props/costumes that connote a deeper layer of meaning about the messages and themes in the video ( e.g hoodie +youth rebellion)

Levi-Strauss  Binary Oppositions

Identify a rage of binary oppoisites in the video and how they add meaning to  the narrative and themes of the video




Postcolonialism( Gilroy) : Does the video refer to "traditional white " UK culture and create a binary opposition with modern multicultural Britain ? How ?




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