Explore the representations and use of media language in the unseen audiovisual text and compare it to the music video for either Formation ( Beyonce ) or Dream ( Dizzee Rascal )
30 marks 1hour
( 1500 words minimum )
Please write in Word and submit on moodle ( moodle / my courses / Media Studies A Ll L6 )
by Thursday November 25th
In your answer you must:
consider how the representations construct versions of reality ( using technical codes)
consider the similarities and differences in how audiences are positioned ( encouraged and
guided to respond ) by the representations
make judgements and draw conclusions about how far the representations relate to relevant
media contexts
POINTS ( several relevant effective and detailed points )
e.g The main ways the videos represent gender /social issue etc.
Use and subversion of sterotypes
Challenging or following audience expectations about genre, the artist's profile , narrative etc.
EVIDENCE
Specific and relevant examples from the videos , focusing on technical codes such as camera shots, lighting and colour ,costume and body language , conventions of music video such as artist performance and the artist's star profile or persona
EXPLAIN
Develop your point , contrast to other video or other points you've made, link to theory, link to genre/audience, make further related points about technical codes
THEORY
link to and use relevant theory ( representation and media language ) e.g binary opposites, Hall's stereotypes.
|
Band |
AO2 1 and 3 Apply
knowledge and understanding of the theoretical framework of media to: ·
analyse
media products, including in relation to their contexts ·
make
judgements and draw conclusions |
|
5 |
25-30 marks ·
Excellent, consistent and accurate application of knowledge and
understanding of the theoretical framework
to analyse the unseen and set videos ·
Analysis of how representations
in the videos construct versions of reality is perceptive, detailed and may be informed by relevant theories ·
Detailed and appropriate comparisons of audience positioning by the
videos ·
Judgements and conclusions regarding how the
videos relate to relevant media contexts are perceptive, insightful and
fully supported with detailed reference to specific aspects of the texts |
|
4 |
19-24 marks ·
Good, accurate
application of knowledge and understanding of the theoretical framework to
analyse the unseen and set videos ·
Analysis of how representations in the videos
construct versions of reality is logical and may be informed by relevant theories ·
Reasonably detailed, appropriate comparisons
of audience positioning by the videos ·
Judgements and conclusions regarding how the
videos relate to relevant media
contexts are logical and are supported with appropriate reference to relevant
aspects of the vidoes |
|
3 |
13-18 marks ·
Satisfactory, generally accurate application of knowledge and
understanding of the theoretical framework to analyse the unseen and set videos ·
Analysis of how representations in the videos
construct versions of reality is reasonable and straightforward ·
Satisfactory comparisons of audience
positioning by the videos, although there may be more focus on one of the artists ·
Judgements and conclusions regarding how the
videos relate to relevant media
contexts are straightforward and supported with some reference to relevant
aspects of the videos |
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