Analyse how the Water Aid charity advert Rain for Good uses its technical codes to provoke responses, emotions and connections with its target audience.
How is the UK represented in the advert ? Look at the opening shots and what they suggest about location , class and income , and attitude to water.
Who are the target audience ? How can you tell ?
How is the landscape of Africa represented in the advert ?
How are the people in Africa represented in the advert ? Focus on the main character as well as other people you see. Think about wealth, community, work, lifestyle and goals.
How is the UK represented in the advert ? Look at the opening shots and what they suggest about location , class and income , and attitude to water.
Who are the target audience ? How can you tell ?
How is the landscape of Africa represented in the advert ?
How are the people in Africa represented in the advert ? Focus on the main character as well as other people you see. Think about wealth, community, work, lifestyle and goals.
What does water represent in the advert and how is it shown in different parts of the advert ? Look at lighting , language and how people in the advert treat it.
Does the advert follow or subvert the conventions and techniques of the charity advert genre ?
Explain the use and type of audience appeal ( sympathy, hope,shock tactics etc. ) and mode of address
What is the central message of the advert and how does it achieve this ?
Is there any opportunity for the audience to give feedback or communicate with the producer ?
Give specific examples of technical codes ( camera shots , lighting, graphics etc. ) to support your points
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