WRITING YOUR CHARITY ADVERT

WRITING

When you have finished planning and researching your  charity advert , you need to write a script which includes all of the spoken content and text that will be heard and seen in your charity advert, as well as a description of the shot types e.g close up , establishing shot  

Your advert should be  30seconds -1 minute approximately, but can be longer if necessary.

Make sure you include persuasive and emotional language to target your audience effectively , and accurate and relevant factual information and statistics     

Use these headings where appropriate : 

 

                                             MVO ( Male voiceover )

                                              FVO  ( Female voicover )

                                             Male/female character name 

                                              SOUND FX

                                                 MUSIC

                                              

DOWNLOADING FOUND FOOTAGE

Before you start filming , you can also search for any relevant stock found footage that can be included in your advert using this website... 

Website for free video footage