CREATING YOUR OWN CHARITY ADVERT CAMPAIGN

 In groups of 2-3  plan , write , record and edit your own  charity advertisement for an original campaign  about a specific issue . This can be a local ,national or global issue .  

EXAMPLES OF GLOBAL CHARITY ADVERTS

PLANNING 

Discuss and explain the following  on the blog or document :

Charity title  

( either an existing charity  e.g Greenpeace, Save the Children etc or an original organisation )

Campaign /Issue

( e.g " Rain for Good " or " awareness of anxiety"  )

Purpose

( e.g raising money , raising awareness of issue )  

Target audience

( age, location, gender ,income, class etc )

Techniques

Format e.g talking head, narrative, documentary  

 Appeal to audience ( guilt, hope, empathy, humour  etc)

Mode of address 

Other techniques e.g voicoever, celebrity endorsement , storytelling , facts and figures ,found footage,slogan

How audiences can feed back or give money ( e,g phone number , email address etc. )

Narrative of advert 

summary of story/structure/content of advert

Ideas for technical codes

( e.g location , use of lighting and colour, use of close ups or found footage ,use of sound and music , use of text , logo  )

Ideas for representations

( e.g gender , age, place , social issue )