Complete recording of video and audio and edit your advert together using imovie , adding in music , text and found footage where appropriate,
When complete , save as a mov or mp4 file and add to your google drive. You can then create a link and put this on the blog.
Extension Task :
Make another advert using a different style/audience appeal or aimed at a different target audience
Complete a written summary of how an artist or band uses the technical codes, techniques, style and purposes of music videos to define, explore and develop their star persona and any relevant social or personal themes. You should also focus on the uses of any relevant representations of gender, ethnicity or age.
Focus on at least 3 different music videos by the artist if you can.
You can include basic factual information and a summary of the use of
narrative /performance in each video before more closely analysing
technical codes such as use of camera, editing,lighting and colour,
iconography and representation, particularly focusing on how the artist
is portrayed .
WRITING
When you have finished planning and researching your charity advert , you need to write a script which includes all of the spoken content and text that will be heard and seen in your charity advert, as well as a description of the shot types e.g close up , establishing shot
Your advert should be 30seconds -1 minute approximately, but can be longer if necessary.
Make sure you include persuasive and emotional language to target your audience effectively , and accurate and relevant factual information and statistics
Use these headings where appropriate :
MVO ( Male voiceover )
FVO ( Female voicover )
Male/female character name
SOUND FX
MUSIC
DOWNLOADING FOUND FOOTAGE
Before you start filming , you can also search for any relevant stock found footage that can be included in your advert using this website...
Website for free video footage
In groups of 2-3 plan , write , record and edit your own charity advertisement for an original campaign about a specific issue . This can be a local ,national or global issue .
EXAMPLES OF GLOBAL CHARITY ADVERTS
PLANNING
Discuss and explain the following on the blog or document :
Charity title
( either an existing charity e.g Greenpeace, Save the Children etc or an original organisation )
Campaign /Issue
( e.g " Rain for Good " or " awareness of anxiety" )
Purpose
( e.g raising money , raising awareness of issue )
Target audience
( age, location, gender ,income, class etc )
Techniques
Format e.g talking head, narrative, documentary
Appeal to audience ( guilt, hope, empathy, humour etc)
Mode of address
Other techniques e.g voicoever, celebrity endorsement , storytelling , facts and figures ,found footage,slogan
How audiences can feed back or give money ( e,g phone number , email address etc. )
Narrative of advert
summary of story/structure/content of advert
Ideas for technical codes
( e.g location , use of lighting and colour, use of close ups or found footage ,use of sound and music , use of text , logo )
Ideas for representations
( e.g gender , age, place , social issue )
